The West Coast is a hotspot for e-commerce innovation, DTC growth, and retail technology leadership. From tech-forward events in San Francisco to lifestyle and brand-focused conferences in Los Angeles, the region offers a rich calendar of in-person events where brand leaders, Shopify entrepreneurs, CPG companies, and e-commerce professionals can network, learn, and grow.
Here’s your West Coast e-commerce events calendar for 2026, organized by date:
eTail West 2026
When: February 23–26, 2026
Where: Palm Springs / Palm Desert, CA
Tickets / Pricing: Passes range from $599 to $999+ depending on access level and registration timing.
What to expect: One of the premier e-commerce and omnichannel retail conferences in the U.S., bringing together top retailers, DTC and CPG brands, and e-commerce leaders for learning, networking, and hands-on sessions.
Who Should Attend: Senior e-commerce leaders, DTC and CPG brand founders, marketing and operations teams, Shopify and retail platform operators.
DigiMarCon California 2026
When: April 1–3, 2026
Where: Loews Hollywood Hotel, Los Angeles, CA
Tickets / Pricing: Passes range from $897 to $1,697+ depending on pass tier (Main, All Access, VIP).
What to expect: California’s largest digital marketing, media, and advertising conference — covering cutting-edge marketing strategies, AI, social commerce, and growth optimization.
Who Should Attend: E-commerce brand leaders, entrepreneurs, Shopify store owners, marketing and growth teams, retail professionals.
Modern Retail Marketing Summit 2026
When: April 20–22, 2026
Where: Hyatt Regency Huntington Beach, CA
Tickets / Pricing: Passes range from $2,995 to $4,795+ depending on Connect or Premium Connect access.
What to expect: A focused summit for brand and retail leaders tackling omnichannel marketing, creator strategies, and tech adoption in e-commerce.
Who Should Attend: Retail executives, DTC and CPG founders, Shopify entrepreneurs, marketing and growth leaders.
DigiMarCon Northern California 2026
When: June 16–17, 2026
Where: Grand Hyatt San Francisco, San Francisco, CA
Tickets / Pricing: Passes range from $897 to $1,697+ depending on pass tier (Main, All Access, VIP).
What to expect: Northern California edition of the digital marketing powerhouse conference — featuring AI, MarTech, growth, and digital strategy sessions tailored for e-commerce and retail professionals.
Who Should Attend: E-commerce and retail brand leaders, DTC and CPG entrepreneurs, Shopify and platform operators, digital marketers.
eTail Connect West 2026
When: September 23–25, 2026
Where: California (exclusive resort venue — invite only)
Tickets / Pricing: Passes are invite-only, typically several thousand dollars depending on curated access.
What to expect: A curated, high-touch event for senior e-commerce and omnichannel leaders, with closed-door discussions and 1:1 meetings.
Who Should Attend: Senior brand leaders, DTC and CPG executives, Shopify founders, and high-level e-commerce strategists.
Final Thoughts
The West Coast offers a vibrant ecosystem of in-person e-commerce and retail events in 2026, ideal for DTC, CPG, brand, Shopify, entrepreneur, brand leader, e-commerce, ecom events, and retail professionals. From San Francisco’s tech-forward conferences to Los Angeles’ creative and marketing summits, these gatherings provide knowledge, networking, and strategic insights to help brands scale smarter, faster, and more efficiently.
Attending these West Coast ecom events ensures your brand stays ahead of industry trends, builds meaningful partnerships, and accelerates growth in a competitive retail landscape.
Wondering what’s next for e-commerce in 2026? Discover all events happening in the USA in 2026