Europe is a vibrant hub for e‑commerce innovation, digital transformation, and retail leadership — hosting some of the most influential events on the global calendar. Whether you’re a DTC founder, CPG brand leader, Shopify entrepreneur, or an e‑commerce professional, attending these conferences and expos in 2026 will help you connect with industry leaders, explore emerging trends (like AI, omnichannel, and unified commerce), and grow your international network.
Here’s your Europe e‑commerce events calendar for 2026:
E‑commerce Berlin Expo 2026
When: February 17–18, 2026
Where: Berlin, Germany
Tickets / Pricing: Free entry for many attendees; exhibitor and premium passes vary
What to expect: Europe’s largest e‑commerce trade show returns with a major anniversary edition, featuring 14,000+ industry professionals, 340+ exhibitors, and 150+ speakers. The event blends expo floors with masterclasses and sessions on global trends, logistics, tech innovation, and DTC strategies — great for brands expanding internationally.
Who Should Attend: E‑commerce leaders, brand founders, retail technology teams, digital marketers, and platform partners.
One to One Retail E‑Commerce 2026
When: March 10–12, 2026
Where: Monaco
Tickets / Pricing: Business and retailer passes vary (usually significant)
What to expect: A premium networking and strategy summit focused on tailored one‑on‑one meetings, curated content, and business development discussions among senior retail and e‑commerce executives.
Who Should Attend: Retail and e‑commerce decision‑makers, C‑suite leaders, innovation directors, and solution providers.
eTail Germany 2026
When: March 17–18, 2026
Where: Berlin, Germany
Tickets / Pricing: From ~€1,199 to €3,399+ (with some free passes for retailers/brands)
What to expect: A focused e‑commerce and digital marketing conference with sessions on conversion optimization, retention, loyalty, and performance — designed for practical, operator‑level insights.
Who Should Attend: Marketing leads, digital strategists, e‑commerce operators, and brand teams.
Global Retail Innovation Conference & E‑Commerce Summit 2026
When: March 26–27, 2026
Where: Amsterdam, Netherlands
Tickets / Pricing: Paid conference passes
What to expect: A high‑level summit bringing together retail innovators, digital commerce leaders, and tech pioneers to showcase future‑ready strategies, customer experience excellence, and omnichannel business models.
Who Should Attend: Brand executives, innovation leads, digital transformation teams, and retail strategists.
Retail Technology Show 2026
When: April 22–23, 2026
Where: London, UK
Tickets / Pricing: Paid passes (industry standard)
What to expect: One of Europe’s flagship retail technology events, featuring 15,000+ professionals, keynotes, and deep‑dive sessions into AI, digital transformation, payments, omnichannel innovation, and customer experience.
Who Should Attend: Tech and retail leaders, DTC brand growth teams, digital product and innovation teams.
OMR Festival 2026
When: May 5–6, 2026
Where: Hamburg, Germany
Tickets / Pricing: Passes range from ~€529 to €1,699+
What to expect: One of Europe’s largest digital marketing and commerce festivals, combining inspirational talks, networking, workshops, and live content across marketing, tech, and brand strategy.
Who Should Attend: Marketing leaders, DTC and CPG brand teams, Shopify founders, and digital innovators.
Retail Technology Expo 2026
When: May 26–27, 2026
Where: Stockholm, Sweden
Tickets / Pricing: Paid expo passes
What to expect: The Nordic region’s premier retail tech showcase, featuring 150+ exhibitors and breakouts focused on payments, logistics, sustainability, omnichannel, and customer experience innovations.
Who Should Attend: Brand leaders, tech and ops teams, DTC growth strategists, ecommerce planners.
Shoptalk Europe 2026
When: June 9–11, 2026
Where: Barcelona, Spain
Tickets / Pricing: Paid passes (various tiers)
What to expect: One of Europe’s most impactful retail and e‑commerce innovation events — bringing together 4,500+ power players from 60+ countries, curated meetings, tech showcases, and strategic sessions. The focus is on digital transformation, unified commerce, retail media, AI, and future consumer behaviors.
Who Should Attend: Retail and brand executives, omnichannel strategists, C‑suite decision‑makers, ecommerce and digital teams.
European Seller Conference 2026
When: March 18–21, 2026
Where: Prague, Czech Republic
Tickets / Pricing: ~€629–€1,299 depending on pass type
What to expect: A multi‑day gathering focused on Amazon and multi‑marketplace sellers, with workshops and networking tailored to selling success across Europe.
Who Should Attend: Marketplace sellers, brand founders, operations leads, and ecommerce entrepreneurs.
Final Thoughts
Europe’s e‑commerce event calendar in 2026 is rich with in‑person opportunities that span from retail innovation and digital transformation to marketing mastery and marketplace growth — perfect for DTC, CPG, brand, Shopify, entrepreneur, brand leader, e‑commerce, ecom events, and retail audiences.
Whether you’re looking to deepen your knowledge on omnichannel strategy at Shoptalk Europe, explore tech innovation in Berlin or London, or connect with marketplace sellers in Prague, these events provide brilliant platforms to learn from leaders, network globally, and shape your next growth phase.
Want to see all the in‑person e‑commerce events happening around the world in 2026? Check out this page.