The United States isn’t just the largest e-commerce market in the world. It’s the epicenter of innovation, scale, and brand growth.
What truly sets the U.S. apart is its depth and diversity of the e-commerce ecosystem. From New York and Chicago to Las Vegas, Miami, and Los Angeles, founders, operators, agencies, platforms, and investors are constantly sharing insights, testing new models, and pushing the industry forward.
Across the country, the U.S. hosts the biggest retail and e-commerce conferences globally, alongside highly curated summits focused on Shopify, DTC, CPG, marketplaces, and omnichannel retail. These are not just events. They are where partnerships are formed, strategies are refined, and the next wave of growth ideas emerges.
For e-commerce brands looking to scale smarter, expand faster, and stay competitive in 2026, attending the right U.S. conferences is not optional. It’s a strategic advantage.
Here is your guide to the 10 must-attend in-person e-commerce and retail events across the United States in 2026, listed in date order, and worth your time, budget, and networking energy.
NRF Retail’s Big Show
When:
January 11–13, 2026
Where:
Jacob K. Javits Convention Center, New York City
Tickets / Pricing:
From $0 for the Retail Expo Pass up to ~$3,700 for an All-Access Pass, depending on membership and options.
Why Attend / Overview:
NRF Retail’s Big Show is the largest and most influential retail and e-commerce conference in the world. It brings together tens of thousands of retail leaders, e-commerce operators, technology providers, and innovators to explore what’s next in commerce. Expect hundreds of sessions, major global keynotes, hands-on workshops, guided store tours, and a massive expo floor showcasing cutting-edge retail technology.
Who Should Attend:
- Enterprise and mid-market e-commerce leaders
- DTC, CPG, and omnichannel brand operators
- Retail innovation, product, and technology teams
eTail West
When:
February 23–26, 2026
Where:
Palm Springs, California
Tickets / Pricing:
Paid conference passes, pricing varies by role and timing.
Why Attend / Overview:
eTail West is a senior-level conference designed specifically for e-commerce, digital marketing, and omnichannel leaders. The event focuses on practical, operator-driven content with sessions on conversion optimization, loyalty, lifecycle marketing, and growth strategy.
Who Should Attend:
- Senior e-commerce and digital leaders
- DTC and retail operators
- Marketing and retention teams
Prosper Show
When:
March 10–12, 2026
Where:
Las Vegas, Nevada
Tickets / Pricing:
Paid conference passes.
Why Attend / Overview:
Prosper Show is the leading U.S. conference for marketplace sellers, especially Amazon-focused brands. The agenda is highly tactical, with deep dives into product launches, advertising, scaling operations, and marketplace expansion.
Who Should Attend:
- Amazon and marketplace sellers
- Private label and branded product founders
Shoptalk Spring
When:
March 24–26, 2026
Where:
Mandalay Bay, Las Vegas, Nevada
Tickets / Pricing:
Typically ~$1,500–$2,500+, depending on role and access.
Why Attend / Overview:
Shoptalk is one of the most important commerce events in the U.S., focused on how consumers discover, shop, and buy across digital and physical channels. It’s known for high-profile speakers and structured, high-value networking.
Who Should Attend:
- DTC and omnichannel founders and executives
- Growth, marketing, and CX leaders
Adobe Summit
When:
April 19–22, 2026
Where:
Las Vegas, Nevada
Tickets / Pricing:
Paid conference passes, pricing varies.
Why Attend / Overview:
Adobe Summit is the leading digital experience and commerce conference for brands focused on personalization, data, analytics, and AI-driven customer journeys.
Who Should Attend:
- Digital experience and e-commerce leaders
- Marketing, CRM, and data teams
Sellers Summit
When:
April 21–23, 2026
Where:
Fort Lauderdale, Florida
Tickets / Pricing:
Paid conference passes.
Why Attend / Overview:
Sellers Summit is a boutique, hands-on event for serious e-commerce entrepreneurs focused on actionable strategies and peer-level learning.
Who Should Attend:
- E-commerce founders and operators
- Amazon and Shopify sellers
GROW LA
When:
April 22, 2026
Where:
Los Angeles, California
Tickets / Pricing:
Invitation or application-based.
Why Attend / Overview:
GROW LA is a highly curated one-day event for DTC and e-commerce leaders focused on real-world case studies and operator insights.
Who Should Attend:
- DTC founders and executives
- Growth and marketing leaders
CommerceNext Growth Show
When:
June 23–24, 2026
Where:
New York City
Tickets / Pricing:
Brand tickets often free or discounted; vendor tickets paid.
Why Attend / Overview:
CommerceNext is one of the largest growth-focused events for DTC and retail brands, centered on acquisition, retention, and performance marketing.
Who Should Attend:
- Growth and performance marketers
- DTC founders and operators
IRCE / RetailX
When:
June 2026 (dates TBD)
Where:
Chicago, Illinois
Tickets / Pricing:
Paid passes, pricing varies.
Why Attend / Overview:
RetailX is a large-scale retail and e-commerce trade show covering platforms, logistics, marketplaces, and in-store innovation.
Who Should Attend:
- Mid-market and enterprise retailers
- E-commerce operations and technology teams
Shoptalk Fall
When:
September 2026 (dates TBD)
Where:
Chicago, Illinois
Tickets / Pricing:
Paid passes, pricing varies by role.
Why Attend / Overview:
Shoptalk Fall is the enterprise-focused edition of Shoptalk, designed for larger retailers and established brands navigating omnichannel complexity, retail media, and digital transformation.
Who Should Attend:
- Enterprise retail and e-commerce leaders
- Omnichannel, digital transformation, and innovation teams
Final Thoughts
From massive industry-defining expos to curated, operator-led summits, the U.S. e-commerce event landscape in 2026 offers unmatched opportunities to learn, connect, and scale. Choosing the right events and showing up in person can be one of the highest-ROI decisions an e-commerce brand makes all year.
Wondering what’s next for e-commerce in 2026? Discover the key events taking place in New York, the heart of the industry.