Roadmap
Hi there! We're happy to see you here!
There are multiple channels where we'll be talking about this 8 week BFCM Academy, however, EVERYTHING will be hosted here. So as long as you check in on this classroom, you'll not miss anything.
Whenever you see our Weekly Social Media Posts (LinkedIn, Twitter, Reddit, etc.) or Newsletter Emails and we talk about a new lesson, you'll find that here.
(Watch the video here to see how this works.)
The Calendar
Here's also a brief description about what is waiting for you in the next weeks.
The Roadmap - Explained
Week 1
We'll show you the numbers that matter and share the top 10 lessons we learnt from BFCM over the last 5 years.
Week 2
I'll show you how to create an Email Account Overview, while Yiqi will give you a Checklist / Readiness Scorecard. She'll also explain the shifting in the industry (Post iOS, AI, and Meta Andromeda Update) and how to adapt.
Week 3
I'll show you how to plan your campaigns and give you my playbook + EDITABLE Templates for your emails. On top of that, Yiqi will give you her Meta Creative Playbook, where you'll learn what performs and what doesn't.
Week 4
You'll get my Must-Have Klaviyo Flows as well as an Offer/Discount Testing Playbook
Week 5
I'll give you my step-by-step Bulletproof Klaviyo PopUp, also with EDITABLE templates. This one alone drives SO much revenue with a 17% submit rate across more than 100 brands. And in addition to that, Yiqi will also help you set up your Pixel Tracking & Attribution so that you don't miss a single opportunity to convert.
Week 6
Then in week 6, you'll get something I've never shared: Our SMS Playbook and how we use it at my agency. Yiqi also prepared an early launch strategy that works alongside it because in 6 weeks, we're only 2 weeks out.
Week 7
Here I'll send you my most practical small Klaviyo hacks. Things you can fix here and there in 30 seconds to really squeeze that extra 1% out of your posts.
And for Meta Ads, you'll receive Yiqi's Targeting & Product Promotion Strategy.
Week 8
1 week before, should've then executed on everything listed above, so the last thing you need are my campaign segments & strategy. We'll also add some expert advice on top, meaning Tactical BFCM advice from operators within the industry for the 'Hot' phase.
The Roadmap - By Topic
Week 1 - The Foundation
10/09: BFCM 2024 - The Numbers That Matter
10/10: BFCM 2024 - The Top 10 Lessons We Learned
Week 2 - Infrastructure Setup
10/13: The Ultimate 2025 BFCM Email Account Overview
10/14: BFCM 2025 Checklist & Readiness Scorecard
10/16: BFCM 2025 Shifts: Post-iOS, AI, and Meta Andromeda - How to Adapt
Week 3 - Campaign Systems
10/21: The Ultimate 2025 Klaviyo Campaign Planning Playbook (+ Templates)
10/23: The 2025 Meta Creative Framework - How Data Shapes Winning Ads
Week 4 - Flows & Offers
10/28: Must-Have Klaviyo Flows for BFCM 2025
10/30: Offer & Discount Testing Playbook - Engineering Your Margin
Week 5 - Tracking & Conversion Layer
11/04: Bulletproof Klaviyo Pop-Up Blueprint
11/06: Meta Pixel + Attribution Infrastructure for 2025
Week 6 - The Launch Stack
11/11: The BFCM SMS Playbook
11/13: The Early Launch & Warm-Up Strategy
Week 7 - Optimization Deep Dives
11/18: Klaviyo Practical Hacks, Hidden ROI Levers
11/20: Meta Ads Targeting & Product Promotion Strategy
Week 8 - Finishing Strong
11/25: Last-Minute Segmentation That Actually Converts
11/26: Expert Operator Panel, Tactical BFCM Insights
Also, make sure that you're pinning this group to your navigation bar in Chrome so that you don't miss what's coming next. (Click the star at the top right)
