Joey's journey began with a bold decision: emptying his 401k to fund Freeform Shoes. Encouraged by local business owners in Kansas City, he chose to bootstrap his venture, embracing the risks and rewards that come with self-funding.

Initially, Joey aimed to offer a wide range of customizable shoe options, believing that variety would attract consumers. However, he soon realized that managing extensive inventory was unsustainable. This insight led him to adopt a more focused approach, inspired by successful businesses like In-N-Out, emphasizing simplicity and core offerings.

By narrowing his product line and concentrating on quality, Joey positioned Freeform Shoes for steady growth. This strategic shift not only streamlined operations but also resonated with customers seeking comfortable, stylish footwear.

Key Takeaways:

• Bootstrapping can be daunting, but with careful planning and support, it can lead to rewarding outcomes.
• Focusing on core products can enhance brand identity and operational efficiency.
• Being open to change and learning from challenges is crucial for sustainable growth.

Watch the full interview to gain deeper insights into Joey’s entrepreneurial journey and the lessons he's learned along the way.