90% of our growth has come from referrals.

That doesn’t happen unless the product actually fixes something real.

When Yiqi, our founder, looked under the hood of dozens of DTC brands, she kept finding the same thing. Creative was strong. Campaign strategy looked fine. But results were inconsistent. Ads that should have scaled weren’t going anywhere. ROAS was all over the place.

The issue wasn’t the ads. It was the data infrastructure underneath them.

Pixels were misfiring. Events were delayed. Purchases were being tracked without value or email. Meta couldn’t optimize because it was being fed half the picture. And most founders had no idea.

So in late 2023, we pivoted Aimerce.

We didn’t change our mission — we focused it. We built a one-click solution to clean up tracking, fix the data layer, and help brands unlock the full potential of their media spend.

📽️ Watch Yiqi share the full story of the pivot and what it’s unlocked for our customers:

Since launching the product, we’ve grown past $1M+ ARR in under a year.

From there, the growth came naturally. Founders referred other founders. Agencies brought us into more accounts. Operators shared us in group chats. It wasn’t hype. It was momentum rooted in clarity.

But that kind of momentum doesn’t just come from building a good product. It comes from having the right people behind you.

We’re incredibly grateful to Capital F, who backed our pivot early. Their support went far beyond investment — they opened doors, gave sharp feedback, and helped guide the strategy. More than anything, they understood what we were trying to fix before most people even realized it was broken.

Capital F, founded by Dawn Dobras and Margaret Coblentz, exists to champion the $15 trillion female economy. They back real builders solving hard problems — and we’re proud to be part of that vision.

Aimerce exists because we saw a blind spot. We’re growing because we built the fix.

And we’re just getting started.