California is one of the most vibrant ecosystems for brand leaders, e-commerce entrepreneurs, and retail innovators. From digital marketing deep dives to retail strategy summits, the Golden State offers a range of high-impact, in-person events where DTC, CPG, Shopify, and e-commerce professionals can learn, network, and grow their businesses.
Here’s your California e-commerce events calendar for 2026, ordered by date and ready for planning:
🗓️ eTail West 2026
When: February 23–26, 2026
Where: Palm Springs / Palm Desert, CA
Tickets / Pricing: Passes range from $599 to $999+ depending on access level and registration timing.
What to expect: One of the premier e-commerce and omnichannel retail conferences in the U.S., bringing together top retailers, DTC and CPG brands, and e-commerce leaders for deep learning and networking.
Who Should Attend: Senior e-commerce leaders, DTC and CPG brand founders, marketing and operations teams, Shopify and retail platform operators.
DigiMarCon California 2026
When: April 1–3, 2026
Where: Loews Hollywood Hotel, Los Angeles, CA
Tickets / Pricing: Passes range from $897 to $1,697+ depending on pass tier (Main, All Access, VIP).
What to expect: One of California’s largest digital marketing, media, and advertising conferences focused on cutting-edge marketing strategies, AI, social commerce, conversion optimization, and more.
Who Should Attend: E-commerce brand leaders, entrepreneurs, Shopify store owners, marketing and growth teams, retail professionals.
Modern Retail Marketing Summit 2026
When: April 20–22, 2026
Where: Hyatt Regency Huntington Beach, CA
Tickets / Pricing: Passes range from $2,995 to $4,795+ depending on Connect or Premium Connect access.
What to expect: A focused summit for brand and retail leaders tackling the fast-changing mix of channels, creators, and commerce — with actionable sessions on omnichannel marketing, creator strategies, and tech adoption.
Who Should Attend: Retail executives, DTC and CPG founders, Shopify entrepreneurs, marketing and growth leaders.
DigiMarCon Northern California 2026
When: June 16–17, 2026
Where: Grand Hyatt San Francisco, San Francisco, CA
Tickets / Pricing: Passes range from $897 to $1,697+ depending on pass tier (Main, All Access, VIP).
What to expect: The Northern California edition of the digital marketing powerhouse conference — featuring digital strategy, AdTech, MarTech, AI, and growth sessions tailored for e-commerce and retail professionals.
Who Should Attend: E-commerce and retail brand leaders, DTC and CPG entrepreneurs, Shopify and platform operators, digital marketers.
eTail Connect West 2026
When: September 23–25, 2026
Where: California (exclusive resort venue — invite only)
Tickets / Pricing: Passes are invite-only, typically several thousand dollars depending on curated access.
What to expect: A curated, high-touch event for senior e-commerce and omnichannel leaders with closed-door discussions and 1:1 meetings tailored to business goals and growth challenges.
Who Should Attend: Senior brand leaders, DTC and CPG executives, Shopify founders, and high-level e-commerce strategists.
Final Thoughts
California offers a dynamic lineup of e-commerce and retail events in 2026 that cater to DTC, CPG, brand, Shopify, entrepreneur, and brand leader audiences. These in-person gatherings are perfect for staying on the cutting edge of e-commerce strategy, marketing technology, customer experience, and omnichannel retail.
Whether you’re scaling a startup, growing a direct-to-consumer brand, or leading marketing and retail teams, attending these ecom events in California can help you expand your network, sharpen your skills, and accelerate your business growth.
Looking for more must-attend e-commerce events in the USA? Check them out here