Pixel setup is only half the battle. Making sure it stays healthy is where most brands drop the ball.

At Aimerce, we’ve learned that consistent tracking isn’t just a launch task—it’s a daily discipline. Pixel health issues often don’t announce themselves loudly. They quietly break your attribution, inflate your CAC, and mess with your creative testing.

That’s why we built systems to monitor and protect your Meta Pixel setup every single day.

Here’s what that looks like in practice.

What Happens in the First 24 Hours After Setup

Once we’ve installed your pixel or optimized your setup, we closely monitor your data both automatically and manually. This helps us catch immediate installation issues, double-firing, or gaps in event coverage before they can snowball.

Daily Monitoring Begins on Day Two

After the initial install window, our system continues to run automated checks every day. Here’s what it looks for:

Event Volume Changes

We track both short- and long-term shifts in event volume so we can flag anything abnormal.

• Daily comparison: Are today’s events tracking at expected levels vs. yesterday?
• Weekly trends: Are product views, page views, and checkouts within 20% of your normal ranges?
• Thresholds trigger alerts if major drops or spikes occur.

Data Quality Checks

We verify that the data attached to each event is accurate and complete.

• Location data: At least 90% of events should include country, city, and state
• Installation consistency: If event flow drops more than 50%, we flag it for review
• Event parameters: We monitor values, product IDs, currency, and more for every event

Unusual Pattern Detection

Our system learns your store’s unique behavior over time. It knows what’s normal—and what’s not.

• Emergency alerts: Triggered when a Z-score exceeds 5 (statistical outlier)
  • Example: A complete tracking failure
• Warning alerts: Triggered when a Z-score exceeds 3
  • Example: Higher or lower-than-usual activity that could reflect external changes like a flash sale or traffic dip

How We Catch Edge Cases Most People Miss

Pixel issues rarely scream for attention. Most problems show up in small, silent ways—until your targeting breaks. That’s why our monitoring system also catches:

Double-Sending Detection

We track mismatches between what we sent to Meta and what they report receiving.

• If Meta shows significantly more events than we sent, we flag possible duplication
• Common culprit: another app or plugin also firing purchase events without deduplication

Missing Events

Sometimes, event tracking simply drops off without warning.

• We alert you if total event volume drops by 50% or more compared to the previous day
• Could be a technical issue or a result of sudden traffic or ad changes

Purchase Data Quality

Purchase events without identifiers like email or external ID reduce your ability to retarget and optimize.

• We flag missing customer data immediately
• Even a single missing field can throw off downstream ad performance

Meta Connection Monitoring

If Meta stops accepting your events, we notice and act.

• We check the success rate of all events sent to Meta’s API
• Below a 95% success rate triggers immediate alerts
• Causes could be on our side or Meta’s

The System Behind It All

To make this level of monitoring possible, we’ve built an internal system that runs fast, learns over time, and integrates directly with Meta.

We use simple status tags to flag each account:

• Success: Everything is healthy
• Warning: Permissions or minor gaps we’re monitoring
• Error: Tracking failures or broken signals
• Health & Wellness: Special category to manage sensitive industries with unique data requirements

Why It Matters

Good tracking is quiet. When your pixel and CAPI setup are working, no one notices—and that’s the point.

At Aimerce, we obsess over pixel health not because it’s flashy, but because it’s foundational. Consistent signal quality drives better targeting, more accurate optimization, and lower CAC over time.

If you’re scaling your brand and want to stop guessing whether Meta is seeing what you see, make sure your tracking is monitored like it matters.

Because it does.