Why First-Party Data Ownership is Important

Brands need to take ownership of their data collection processes to remain competitive. They need to shift from relying on third-party cookies to first-party data. With browsers setting limits to third-party cookies, businesses are losing tracking capabilities that help them understand customer behavior. But with first-party cookies, they gain control of their own data. This will allow them to track users and retain valuable information. Data ownership is key for optimising marketing efforts, ensuring accurate targeting, and personalizing communications.

Data: The Foundation for Effective Marketing

Yiqi stresses that marketing is all about understanding customers, and data is the key to unlocking these insights. Every bit of customer behavior data helps paint a clearer picture of who they are and how they interact with the business. This leads to more targeted ads, more relevant email campaigns, and ultimately, higher conversion rates. The more data you gather, the better you can tailor your marketing strategies to meet customer needs and make your ads and email campaigns more effective.

Making First-Party Cookie Implementation Easy

Building a solid data-tracking system might seem overwhelming. But it’s actually more accessible than ever. Tools like Aimerce make it as easy as a single click to install and integrate with your website. This simplifies the process for smaller to mid-sized businesses, allowing them to take advantage of better data tracking and improved marketing results.

BFCM Alert: Is Your Data Pixel Ready? Use Aimerce to improve your data quality and be your Marketing’s Secret Weapon.

Did you know that third-party cookie deprecation and iOS changes have slashed your retargeting audience by 40%? Aimerce extends data tracking from 7 days to a full year, automatically enhancing your Klaviyo flows and ad signals. The result? 20% more Klaviyo flow revenue and 40% more ad signals across Meta and Google—with zero extra effort.

Growing up, my family ran a silk business, and I experienced the struggles of small businesses firsthand. Over the past decade, I worked as an engineer at Meta and Reddit. I noticed that smaller businesses often missed growth opportunities due to a lack of information. That’s why I decided to start Aimerce.

Picture this: BFCM brings a surge of site traffic, but most visitors leave without buying. Over half use Safari, where 7-day cookie expiration means lost opportunities. The result? No abandoned cart emails, Meta Ads failing to target relevant profiles, and unconverted purchases. Your marketing performance is only as good as your data tracking. Shopify–Meta CAPI lacks advanced features to enrich and extend your visitor data, leaving your Meta Ads algorithm undertrained. This leads to lower ROAS and stunted growth. Don’t let basic integrations limit your true marketing ROI.

Join top brands like Blueprint, Vivaia, Fanka, Bluejay Bike, Stündenglass, and Kiki De Montparnasse to gain 60%+ more tracked customer profiles and a 40% revenue boost in Klaviyo, Meta, and Google Ads—all in the first month.

Keywords

Aimerce, Yiqi Wu, first-party data, data ownership, third-party cookies, customer data tracking, marketing effectiveness, ad performance, BFCM, Black Friday Cyber Monday, digital marketing strategy, data-driven marketing, eCommerce growth.