Why your pixel is the real problem

If you run a Shopify brand, your tracking is probably less accurate than you think. Purchase events fail to fire, some get counted twice, and attribution drifts between channels.

When that happens, Meta ends up optimizing on broken signals. That leads to higher CAC, wasted budget, and ads that never hit their potential.

The Aimerce Pixel was built to fix exactly this. It runs both client-side and server-side, automatically deduplicates events, and ensures Meta receives one clean verified conversion per order. In practice, that means Meta finally has the accurate feedback it needs to find your best customers.

Brands that switched to the Aimerce Pixel have seen reported ROAS lift immediately. One store saw a 27% increase in just two weeks. If your ads feel stuck, start by fixing your pixel.

The hidden leaks inside Klaviyo

Fixing ad data is only one piece. Many brands lose just as much revenue inside Klaviyo without realizing it.

After auditing hundreds of accounts, we consistently find the same mistakes that cost brands 20-50% of their email-driven revenue:

1. Smart Sending left on in flows

Smart Sending is useful for campaigns, but inside flows it throttles revenue. Turning it off and replacing with proper filters often drives 10–15% more revenue within weeks.

2. Empty product blocks

Cart, Checkout, and Browse abandonment each need separate product logic. Copy-pasting across flows often breaks them, leaving customers with blank emails. One fix recovered $20K in a month for a brand.

3. Wrong profile filters

Without proper exclusions, customers get hit with multiple flows at once. That hurts deliverability and conversions. A small filter adjustment solves it.

4. Triggers that never fire

Flows can look “live” but never send because of confusion between Shopify triggers and API-based ones. Many brands only notice weeks later.

5. Missing core flows

Too many stores either skip Browse Abandonment and Winback, or confuse Cart with Checkout Abandonment. These flows consistently deliver some of the highest ROI in retention.

6. Overpaying for Klaviyo

One client paid $30K too much in five months due to unnoticed auto-upgrades. Aimerce Agents now identify inactive profiles, create suppression segments, and guide you through downgrades in minutes.

7. Agency pain: cloning everything

Instead of rebuilding flows from scratch, Aimerce saves them once and lets you deploy anywhere with a click.

8. Campaigns that write themselves

The Campaign Agent learns your brand voice, studies past performance, and drafts optimized campaigns for you to approve.

✅ Pixel and Flows fixed ➡️ Revenue recovered

With Aimerce, paid media performs better because Meta gets clean signals, and email retention improves because Klaviyo stops leaking revenue.

It all runs directly inside your browser through our Chrome extension.

If you’re already an Aimerce customer, you have access today. If not, reach out for a free trial code.