Welcome!

Today you'll learn how to create a high-converting Klaviyo pop-up to grow your list before and during BFCM.

We’ve tested pop-ups across hundreds of brands and the numbers show:

Pop-ups are the #1 driver for email sign-ups.

So, if you implement anything from this course it should be this, because everything else then becomes easier.

This blueprint is based on 1,500+ requests we’ve received from brands, agencies, and freelancers and it’s finally here, fully documented.

Note: If you haven't created an account overview yet, please do that first. Here's how:

• The Ultimate 2025 BFCM Email Account Overview

Goal:

After this post, you’ll know:

• How to create a clean, compliant and converting pop-up
• Which copy, structure and media work best
• How to avoid bad user experience
• How to optimize for urgency, discount logic, and GDPR compliance
• Which settings actually matter for conversions

Setup

We’re using a 4-step layout:

1. The Teaser, which appears when someone closes the PopUp.
2. The Email Opt-In Page, which is the first page the customer will see.
3. The Profile Info Page, where they will give you their email.
4. The Success Page, where we confirm the signup.

This structure works for brands of any size and should be considered the default.

Of course you can run A/B testing but consider this the best practice baseline.

Create the Pop-Up

1. Click here klaviyo.com/forms/create to create a new PopUp in Klaviyo.
2. Click ‘Create new form’ in the to top right corner.
3. Click ‘Save and design’.

Modify the Pop-Up

Teaser

Goal: Tease the offer without distracting too much.

Best Practices:

• Use emojis & short text
• Show the X (close) button
• Avoid overlap with cookie banners or chat tools

Email Opt-In Page

Goal: Convince the user to move one step further.

Best Practices:

• Use a GIF or minimal animation
• Don’t ask for email yet—use a button to advance
• Be direct, simple, and clear
• Add disclaimer: “For new customers only”, etc.

Profile Info Page

Goal: Get the data you need.

Best Practices:

• Keep it simple: Email or Email + First Name
• Add disclaimer: “We’re verifying your email”
• Avoid major design changes from the first page

Success Page

Goal: Confirm success & build urgency.

Best Practices:

• Use countdowns or time-sensitive language
• Mention limited code usage: “Only 500 codes left”

Adjust Your Settings

Trigger Type: Exit Intent (desktop + mobile)

Behavior:

• Don’t show on cart or checkout pages
• Don’t show after form submission
• Limit frequency (e.g. every 7 days if already seen)

Display Devices: All (you don’t need separate mobile/desktop forms)

Timing:

• Desktop: Exit intent
• Mobile: Scroll-based trigger or after X seconds

Targeting:

• Show only to users not in the list already (if possible)
• Use Klaviyo suppression if needed to hide from recent subscribers

UTMs:

• Add UTM to redirect link: ?utm_source=popup&utm_medium=email&utm_campaign=signup

Smart Sending: OFF

Optional: Integrate with Google Analytics or Aimerce pixel to monitor exact conversion.

Design the Pop-Up

Here are 3 layout options:

Option 1: Animated GIF Pop-Up

• Product jumping, rotating, or transitioning
• Strong CTA below (e.g. “Reveal My Code”)
• Tutorial: Use Canva, remove background, animate product

Option 2: Transparent Layered Design

• Product overlaps design border to look more premium
• Use Canva: Layer product with and without background

Option 3: Custom Shape Pop-Up

• Use non-standard shapes (e.g. hexagon, pill, frame)
• Helps break layout fatigue, improves brand perception

Once done, compress media for faster loading:

• freeconvert.com/gif-compressor
• tinypng.com

Grow Your List

No contacts = No emails sent = No revenue

So growing your list should be your main goal before and durign BFCM.

We’ve included a downloadable PDF (in Skool) with 25 list growth ideas. Some of them you can apply today, others may need dev support. But each one contributes directly to the long-term success of your email program.

What to Do Next:

• Create or review your existing Pop-Up in Klaviyo
• Update design, structure and logic based on above
• Preview and test it across devices
• Track results via List growth, Submit Rate and Revenue per Submit