What is Mailchimp Tags?
Mailchimp Tags are labels you can apply to contacts to organize and segment your audience for more targeted email campaigns. This flexible system allows you to categorize subscribers based on interests behavior preferences and any custom criteria relevant to your business.
Tag Types and Uses:
- Interest Tags - Categorize subscribers by topics products or services they're interested in
- Behavior Tags - Label contacts based on actions like email opens clicks and website visits
- Demographic Tags - Organize by location age industry or other demographic factors
- Campaign Tags - Track which campaigns or lead magnets brought subscribers to your list
- Engagement Tags - Identify highly engaged inactive or re-engaged subscribers
Tagging Features:
Mailchimp provides comprehensive tagging capabilities:
- Manual tagging for individual contacts or bulk operations
- Automated tagging based on subscriber actions and behavior
- Tag-based automation triggers and workflow conditions
- Advanced search and filtering using multiple tags
- Tag performance tracking and analytics
Automation Integration:
- Trigger automations when tags are added or removed
- Use tags as conditions in workflow branching
- Automatically tag subscribers based on email engagement
- Integration with signup forms and landing pages
Tag Analytics:
Mailchimp offers tag-based reporting including subscriber counts engagement rates and campaign performance by tag to help optimize your audience organization and targeting.