What is Mailchimp Automation?
Mailchimp Automation allows you to create automated email campaigns that send targeted messages based on subscriber behavior triggers and predefined schedules. These automated workflows help businesses nurture leads convert prospects and retain customers without manual intervention.
Automation Types:
- Welcome Email - Greet new subscribers with brand introduction
- Abandoned Cart - Remind customers about items left in cart
- Product Retargeting - Follow up on product views with recommendations
- Customer Journey - Guide subscribers through multi-step sequences
- Date-Based - Send emails on specific dates or anniversaries
Trigger Options:
Mailchimp automations can be triggered by various subscriber actions:
- Joining specific audience segments or tags
- Website activity and ecommerce behavior
- Email engagement like opens and clicks
- API events from connected platforms
- Date and time-based conditions
Workflow Builder Features:
- Drag-and-drop workflow designer with conditional logic
- Delay and timing controls between emails
- A/B testing for subject lines and content
- Goal tracking and conversion measurement
Reporting and Analytics:
Mailchimp provides comprehensive automation reports including delivery rates engagement metrics revenue tracking and goal completions to help optimize your automated campaigns.