What is Klaviyo SMS?
Klaviyo SMS is an integrated text message marketing platform designed specifically for ecommerce businesses. This powerful tool seamlessly combines with email marketing to create unified omnichannel campaigns that reach customers through their preferred communication channels and drive immediate engagement.
Ecommerce SMS Types:
- Promotional SMS - Flash sales product launches and special offers
- Abandoned Cart SMS - Immediate recovery messages for incomplete purchases
- Back-in-Stock - Notify customers when desired products are available
- Shipping Updates - Order confirmations shipping notifications and delivery alerts
- VIP Programs - Exclusive offers and early access for high-value customers
Advanced SMS Automation:
Klaviyo SMS includes sophisticated automation features:
- Behavioral triggers based on website activity and purchase history
- Unified flows combining email and SMS for maximum impact
- Advanced segmentation using ecommerce customer data
- Personalization with product recommendations and customer names
- Compliance management and consent tracking
Omnichannel Integration:
- Seamless coordination between email and SMS campaigns
- Unified customer profiles across all communication channels
- Cross-channel performance tracking and optimization
- Consistent branding and messaging across touchpoints
SMS Performance Analytics:
Klaviyo provides comprehensive SMS analytics including delivery rates click-through rates conversion tracking and revenue attribution specifically designed for ecommerce businesses.