What is Klaviyo Segmentation?
Klaviyo Segmentation allows ecommerce businesses to create highly targeted customer groups based on behavior demographics purchase history and engagement patterns. This powerful feature enables personalized marketing campaigns that drive higher engagement and conversion rates.
Segmentation Types:
- Behavioral Segments - Based on website activity browsing patterns and email engagement
- Purchase-Based Segments - Customer groups by order history spending patterns and product preferences
- Demographic Segments - Targeting by location age gender and other profile data
- Engagement Segments - Groups based on email and SMS interaction levels
- Predictive Segments - AI-powered segments predicting future customer behavior
Advanced Segmentation Features:
Klaviyo provides sophisticated segmentation capabilities:
- Real-time segment updates based on customer actions
- Complex conditional logic with multiple criteria
- Date-range filters and time-based conditions
- Custom property segmentation using profile data
- Integration with ecommerce platform data
Dynamic Segmentation:
- Automatic segment updates as customer behavior changes
- Nested conditions and advanced boolean logic
- Segment performance tracking and optimization
- A/B testing different segmentation strategies
Segment Analytics:
Klaviyo offers detailed segment analytics including segment size growth rates engagement metrics and revenue performance to help optimize your customer targeting strategies.