What is Klaviyo Flows?
Klaviyo Flows are automated email and SMS sequences that trigger based on customer behavior and events. These powerful automation tools allow ecommerce businesses to send personalized messages at the right time to nurture customers and drive conversions throughout the customer lifecycle.
Key Flow Types:
- Welcome Series - Onboard new subscribers with brand introduction
- Abandoned Cart - Recover lost sales from incomplete purchases
- Browse Abandonment - Re-engage visitors who viewed products
- Post-Purchase - Thank customers and encourage repeat purchases
- Win-Back - Reactivate dormant customers with special offers
Flow Triggers and Conditions:
Klaviyo Flows can be triggered by various customer actions:
- Email subscription and profile updates
- Website behavior like page views and time spent
- Purchase history and order values
- Custom events from your ecommerce platform
- Date-based triggers like birthdays or anniversaries
Personalization Features:
- Dynamic product recommendations based on browsing history
- Behavioral segmentation and conditional splits
- Custom properties for personalized messaging
- A/B testing for flow optimization
Performance Tracking:
Klaviyo provides detailed analytics on flow performance including open rates click rates conversion rates and revenue attribution to help optimize your automated sequences.
How Aimerce Enhances Klaviyo Flows
Supercharge Klaviyo Flows with Aimerce's Enhanced Data
Aimerce dramatically improves Klaviyo Flow performance by providing richer customer data and more accurate behavioral triggers that drive higher engagement and conversions.
Aimerce's Flow Enhancements:
- Extended behavioral tracking - Capture customer actions for up to 1 year vs standard 180-day limits
- Enhanced trigger data - More detailed customer behavior for precise flow targeting
- Cross-device consistency - Track customer journeys across all devices and sessions
- Advanced segmentation - Richer customer profiles for better flow personalization
- Revenue attribution - Accurate tracking of flow impact on customer lifetime value
Ecommerce brands using Aimerce with Klaviyo Flows see 40-60% improvement in flow performance with higher open rates conversion rates and revenue per recipient.