What is Events Manager?
Meta Events Manager is a centralized dashboard where you can view manage and troubleshoot all your conversion tracking data sources including Meta Pixel Conversions API and offline events. It's your command center for ensuring accurate measurement across your advertising campaigns.
Core Functions of Events Manager:
- Data source management - Connect and configure pixels API connections and offline event sets
- Event monitoring - View real-time event data and diagnose tracking issues
- Quality assessment - Check Event Match Quality scores and data accuracy
- Custom conversion creation - Set up conversion events based on your business goals
Key Features:
Events Manager provides comprehensive tools for measurement optimization:
- Real-time event debugging and diagnostics
- Historical data analysis and reporting
- Integration status monitoring for all data sources
- Custom audience creation from tracked events
- Conversion lift testing and measurement tools
Data Sources You Can Manage:
- Meta Pixel for website tracking
- Conversions API for server-side events
- Mobile app SDK events
- Offline events from CRM systems
- Partner integrations and third-party tools
Troubleshooting and Optimization:
Events Manager helps identify and resolve common tracking issues like missing events low match quality or integration problems ensuring your measurement foundation remains strong.