What are Custom Audiences?
Custom Audiences allow you to target ads to people who have already interacted with your business using your own customer data. This powerful targeting feature helps you reach existing customers prospects and engaged users with personalized messaging that drives higher conversion rates.
Types of Custom Audiences:
- Website Custom Audiences - Target visitors based on pages viewed or actions taken
- Customer List Audiences - Upload email addresses phone numbers or customer IDs
- App Activity Audiences - Target users based on in-app actions and behaviors
- Engagement Audiences - Reach people who engaged with your Facebook or Instagram content
Creating Website Custom Audiences:
Using Meta Pixel data you can create audiences based on:
- Specific pages visited or time spent on site
- Actions taken like purchases or form submissions
- Frequency of visits within a specified timeframe
- Shopping behavior like cart abandonment or product views
Customer List Audiences:
Upload your customer data to create targeted segments:
- Email subscribers and newsletter recipients
- Past customers for retention campaigns
- High-value customers for upselling
- Lead lists for nurture sequences
Best Practices:
- Segment audiences based on customer lifecycle stage
- Use exclusion audiences to avoid targeting existing customers
- Regularly refresh audience data for accuracy
- Combine multiple data sources for richer targeting
How Aimerce Enhances Custom Audiences
Supercharge Custom Audiences with Aimerce's Data Enhancement
Aimerce transforms your Custom Audiences by providing richer more accurate customer data that significantly improves targeting precision and campaign performance.
Aimerce's Custom Audience Enhancements:
- Extended visitor tracking - Capture website visitors for up to 1 year vs standard 180-day limits
- Behavioral enrichment - Add demographic psychographic and interest data to your audiences
- Cross-device matching - Connect customer behavior across multiple devices and sessions
- Purchase intent scoring - Identify high-value prospects most likely to convert
- Automated segmentation - AI-powered audience creation based on behavior patterns
With Aimerce's enhanced data collection Custom Audiences become 40-60% more accurate leading to higher relevance scores lower cost per click and improved ROAS across your campaigns.