What is Constant Contact Automation?
Constant Contact Automation helps small businesses create automated email campaigns that nurture leads and engage customers without constant manual effort. These user-friendly automation tools are designed specifically for small business owners who need effective email marketing without complexity.
Small Business Automation Types:
- Welcome Series - Introduce new contacts to your business
- Birthday and Anniversary - Celebrate special dates with personalized offers
- Follow-up Sequences - Nurture leads after initial contact or purchase
- Re-engagement - Win back inactive subscribers
- Event-Based - Automated messages for webinars appointments and events
Easy Setup Features:
Constant Contact makes automation accessible for small businesses:
- Pre-built automation templates for common scenarios
- Simple drag-and-drop workflow builder
- Smart scheduling and optimal send time recommendations
- Contact segmentation based on behavior and preferences
- Integration with popular small business tools
Contact Management:
- Automated list building and contact organization
- Behavioral tagging and segmentation
- Contact scoring and engagement tracking
- Automated unsubscribe and bounce handling
Reporting for Small Business:
Constant Contact provides easy-to-understand reports including open rates click rates list growth and revenue tracking designed for small business owners to quickly assess performance.