Charlie T's Complete Meta Ads Lead Generation System for 2025
Charlie T, who has managed over $1 billion in Facebook ad spend, reveals his exact step-by-step lead generation campaign system that scales automatically and requires less than 1 hour per week to manage. This is the same methodology that Alex Hormozi's team adopted after firing their previous media buyer.
The Complete Campaign Building Framework:
1. AI-Powered Copy Creation Strategy
- Source Material Analysis - Use ChatGPT with VoxScript plugin to transcribe promotional videos and extract brand voice
- Headline Generation - Generate 20 Facebook ad headlines using the brand's specific terminology and voice
- Copy Validation with VidIQ - Test headlines for search volume, competition scores, and audience resonance (aim for 60+ scores)
- Primary Text Optimization - Create congruent primary text that avoids triggering words like "you" and "your" to prevent CPM inflation
2. Advanced Campaign Structure (322 Method)
- Dynamic Creative Testing - 3 creatives, 2 headlines, 2 primary text variations per ad set
- Concept-Based Ad Sets - Separate ad sets for different creative concepts (headshots vs. video content)
- Broad Targeting Strategy - Ages 18-65+ with no exclusions to maximize advanced matching capabilities
- Advantage Plus Placements - Let Meta's algorithm optimize placement across all available inventory
3. Advanced Tracking Setup for Lead Quality
Charlie T implements a sophisticated tracking system that goes beyond basic lead capture:
- Standard Lead Event - Fires when form is completed
- Engaged Lead Event - Custom event for users who take additional actions after form submission
- Qualitative Lead Analysis - Track cost per lead vs. cost per engaged lead to optimize for quality
- Advanced Matching Optimization - Server-side tracking to maximize data quality sent to Meta
4. Set-and-Forget Automated Scaling
The secret to Charlie T's success is automated rules that scale winning campaigns:
- Performance Gate Scaling (PGS) - Automatic 5% budget increases when CPL stays below target
- Smart Frequency Control - Rules run Monday, Wednesday, Friday to track halo effects
- Campaign Naming Strategy - Use specific naming conventions for automated rule application
- Budget Cap Protection - Set maximum daily spend limits to prevent runaway scaling
Expert Implementation Tips:
- Creative Sourcing Strategy - Use brand's organic social content (Instagram posts/stories) as ad creatives for authenticity
- Copy Length Testing - Test both short-form branded copy and longer descriptive headlines
- Congruent Messaging - Ensure creative, headline, and primary text all reinforce the same message
- Volume vs. Quality Balance - Optimize for engaged leads when using sales teams, raw leads for automated funnels
Results and Scaling Potential:
This system enables scaling from $1,000 to $5,000+ daily spend in under 3 months when hitting target CPL goals. Charlie T has used this methodology to scale brands from $1,000 to $100,000+ daily spend within a year, all while requiring minimal manual intervention.
Key Success Metrics:
Track these essential KPIs for campaign optimization: Lead cost, Engaged lead cost, Conversion rates between lead types, Campaign-level ROAS, and Time in learning phase. The automated rules ensure consistent performance while the 322 dynamic creative method provides ongoing optimization without manual creative refreshes.