What are Carousel Ads?
Carousel Ads allow you to showcase up to 10 images or videos in a single ad with each card having its own headline description and destination link. Users can swipe or scroll through the cards making it perfect for displaying multiple products telling a story or highlighting different features.
Carousel Ad Components:
- Cards - Individual images or videos (2-10 per ad)
- Headlines - Unique text for each card
- Descriptions - Additional details per card
- Call-to-action buttons - Individual CTAs for each card
- Destination URLs - Different landing pages per card
Best Use Cases:
- Product showcase - Display multiple products in one ad
- Feature highlights - Show different aspects of a single product
- Storytelling - Create narrative across multiple cards
- Before/after - Demonstrate transformations or results
- Tutorial steps - Guide users through a process
Creative Specifications:
- Recommended image size: 1080 x 1080 pixels
- Aspect ratio: 1:1 (square) or 1.91:1 (landscape)
- Video length: Up to 240 minutes per card
- Text overlay: Minimal for better performance
Performance Benefits:
- Higher engagement rates than single-image ads
- Lower cost per click due to increased interaction
- Better storytelling opportunities
- Improved relevance scores
Optimization Tips:
Place your best-performing creative first as it receives the most views and arrange cards in logical order for storytelling or shopping flow.