What are Carousel Ads?
Carousel Ads allow you to showcase up to 10 images or videos in a single ad with each card having its own headline description and destination link. Users can swipe or scroll through the cards making it perfect for displaying multiple products telling a story or highlighting different features.
Carousel Ad Components:
- Cards - Individual images or videos (2-10 per ad)
- Headlines - Unique text for each card
- Descriptions - Additional details per card
- Call-to-action buttons - Individual CTAs for each card
- Destination URLs - Different landing pages per card
Best Use Cases:
- Product showcase - Display multiple products in one ad
- Feature highlights - Show different aspects of a single product
- Storytelling - Create narrative across multiple cards
- Before/after - Demonstrate transformations or results
- Tutorial steps - Guide users through a process
Creative Specifications:
- Recommended image size: 1080 x 1080 pixels
- Aspect ratio: 1:1 (square) or 1.91:1 (landscape)
- Video length: Up to 240 minutes per card
- Text overlay: Minimal for better performance
Performance Benefits:
- Higher engagement rates than single-image ads
- Lower cost per click due to increased interaction
- Better storytelling opportunities
- Improved relevance scores
Optimization Tips:
Place your best-performing creative first as it receives the most views and arrange cards in logical order for storytelling or shopping flow.
How Aimerce Enhances Carousel Ads
Maximize Carousel Ad Performance with Aimerce's Tracking
Aimerce provides detailed insights into carousel card performance helping you optimize individual elements for maximum engagement and conversion rates.
Aimerce's Carousel Ad Enhancements:
- Card-level tracking - See which carousel cards drive the most engagement and conversions
- Enhanced attribution - Connect carousel interactions to downstream conversions more accurately
- Cross-device insights - Track carousel engagement across mobile and desktop experiences
- Behavioral analysis - Understand how users interact with different card sequences
- Optimization recommendations - AI-powered suggestions for card ordering and creative optimization
Brands using Aimerce's carousel tracking see 30-45% improvement in carousel ad performance with better card optimization and higher conversion rates from carousel traffic.