7-day cookie expiration and ad
blockers stop your browsers from
getting accurate data.
You can't identify returning visitors after 7 days with Safari and
Chrome cookie deprecation in 2024. Without reliable server-side
tracking, you could be missing 20% of conversions.
Apple updates affects your
Klaviyo revenue.
After Apple's April 2023 updates, Klaviyo only receives cart,
product, and checkout signals from your Shopify store if the user
is logged in or has completed an authentication event within the
past 7 days. Since that update, Klaviyo is only sending flows to
10-15% of abandoners.
Meta retargeting audience and EMQ (Event Match Quality) dropping
affects ROAS.
Your retargeting audience
size and EMQ (Event Match Quality)
dropped due to loss of utm_source or click ids which expires after
24 hours.