Scaling paid media and email for high-ticket items is notoriously difficult. Attribution breaks, emails underperform, and Meta ads struggle to optimize without strong signals.
For Spaze, a fast-growing furniture brand, these challenges capped their growth until Aimerce rebuilt their backend data infrastructure.
The result? A 54% revenue increase in just two weeks.
The Challenge
Spaze faced two roadblocks:
1. Attribution gaps in a long buying cycle
ClickIDs often dropped before a purchase, making Klaviyo and Meta under-report revenue. Automations looked weak on paper, leading to underinvestment.
2. Low Event Match Quality (EMQ) in Meta
Without strong customer signals, Meta campaigns became less efficient. Low EMQ meant fewer matched conversions, higher CPMs, and wasted ad spend.
Together, these created a bottleneck: Spaze was scaling - but not profitably.
The Aimerce Solution
Aimerce deployed Durable ID and server-side tracking to rebuild Spaze’s foundation.
- Durable ID for Klaviyo preserved ClickIDs across sessions, ensuring accurate attribution and smarter automations.
- CAPI + EMQ Fixes rebuilt Meta pixel events with rich customer signals (emails, phones, names, location).
- Flow Optimization made checkout, browse abandonment, and cart flows into reliable recovery engines.
- Onsite Data Capture aligned form tracking with backend events, so every subscriber was logged and monetized.
The Results
Revenue Uplift
- Store revenue reached $261K (+54%) in two weeks
- Email-driven revenue surged to $82K (+78%), now 31.42% of sales
Subscriber Growth
- 678 new subscribers (+24%)
- 3.99% CVR on sign-ups (+10%)
- 17,009 impressions (+13%)
Campaign Performance
- Labor Day Weekend: $7.2K | 56.1% OR | 1.61% CTR
- Newport Sectional Spotlight: $17.1K | 54% OR
- Campaign open rates held steady at 54–56%, above industry benchmarks
Flow Performance
Flows became 67% of email revenue:
- Welcome Flow: $15.4K (+179% WoW)
- Browse Abandonment: $12.8K (+1,500% WoW)
- Abandoned Cart: $7.1K (+241% WoW)
Meta Event Quality Lift
- Purchase: 8.9
- Lead: 8.8
- AddToCart: 7.4
- PageView: 7.1
The Impact
With Aimerce, Spaze:
- Added 17.72% incremental Klaviyo revenue
- Scaled total revenue 54% in 2 weeks
- Drove 67% of email sales via flows
- Boosted Meta campaign efficiency with higher EMQ
This proves the real growth lever isn’t new ad creative - it’s fixing broken backend data.
What’s Next
With Durable ID and EMQ fixes in place, Spaze is ready to scale confidently into Q4. Aimerce continues optimizing their cross-channel infrastructure, ensuring every click, subscriber, and purchase is captured and monetized.