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BFCM 2024 Ad Creative and Engagement Strategies

Focusing on effective ad formats and trends, including UGC, dynamic creatives, and platform-specific integrations to drive high engagement this season.

Budgeting and ROAS Optimization in a Costly Year

Approaches to managing ad spend across key channels, adapting ROAS targets, and balancing budgets amid rising platform costs and election-year competition.

Leveraging AI, Automation, and Retargeting Post-iOS Changes

Using AI and automation tools for bid optimization and targeting while navigating privacy challenges from iOS updates to maintain audience reach and low CPAs.

Cross-Channel Strategies and Omnichannel Integration

Implementing effective cross-platform strategies, using Google’s ecosystem, and connecting omnichannel insights to measure impact and maximize reach.

Unique Promotional Tactics and Audience Preparation

Creating standout offers beyond discounts, building and nurturing audiences pre-BFCM, and setting the stage for high conversions during peak sales.